The article summarizes the new global challenges and proves that adequateresponses on them are linked with a global-scale adjustment of value foundationsunderlying human activities and adherence to agreed global principles of economicbehaviour.
The author formulates main conditions necessary to succeed in adaptationof externally set value orientations.
The paper determines the changes that tookplace in the Ukrainian society under the influence of global processes and exposestheir irregular, asymmetric and deforming character, which complicatessubstantially theprocesses of social modernization.
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