The originality of the study is revealing the connection of the social and cultural dimensions ofmodernization (emancipative values and tolerance) to the economic development of modern society. Empirical basisof research contains data of the fourth wave(2008–2010) of the European Values Study (EVS) with overall of 62157 respondents, GDP per capita (IMF 2009); Global Competitiveness Index (World Economic Forum The GlobalCompetitiveness Report 2009–2010), Human Development Index United Nations Development Program for 42 European countries. Methods of analysis are comparative and include descriptive statistics, ranking and correlationanalysis at a country level.
The paper dwells upon an original concept of modern tolerance that is based on J.C.Alexanderunderstanding of civil sphere. Prevalence of modern tolerance is compared to its opposite form ofarchaic tolerance among the population of Ukraine as well as other European countries. Specificity of relationshipbetween modern tolerance and emancipative values (in terms of R. Inglehart’s definitions) was clarified in differentregions of Europe and peculiarities of Ukrainian society were defined in the European context. The analysisrevealed that in modern Ukraine archaic elements outweigh the modern oneswhich jeopardizes the modernizationprocess in general.Since tolerance is inextricably linked to national identity, it can be concluded that the spread ofmodern tolerance is possible only in the case of civic, but not ethnic development.
Based on the data, the paperprovides recommendations to the Government of Ukraine and the Ukrainian media to promote national identity thatencompasses ethnic, cultural and civic components with the priority of the latter.
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