The article touches upon the phenomena of current cultural processes. The author investigates the modern paradigm of corporate culture and multiculturalism in the terms of philosophy. The interconnection of current cultural processes and the process of modern corporate culture development has been grounded theoretically. The topicality of the problem is proved by the fact that under the conditions of the development of a fundamentally new socio-cultural reality of post-industrial model corporate culture acquires a global dimension.
The article is aimed at theoretical substantiating of the impact of cultural processes in the development of the society on the change of the modern paradigm of corporate culture and multiculturalism. To achieve the set aim the author makes use of the following methods: theoretical analysis, summarizing and systematization of the scientific literature on philosophy and culturology. Historical prerequisites of the appearance of the notions “multicultural society” and “multiculturalism” have been analyzed. The author shares the ideas of multiculturalism represented in the works by U. Eco, O. Spengler, Ch. Taylor, G. Thernborn, A. Toynbee. The changes in the paradigm of values of the modern corporate society and the influence of the Western model on Ukraine’s corporate culture have been highlighted.
Noting the high potential of humanistic multiculturalism, the author believes that it forms one of the reasons for the optimistic scenario of the culture as a whole, including corporate culture as its form. The author considers the study of communicative aspect of corporate culture to be one of the prior directions of further research as it will promote the formation of a new subject of the communicative space of the corporation and thus, help to overcome the spiritual crisis.
Stockton, D. The Oswald Spengler Collection: Biographical Essay; Extracts From The Decline Of The West; The Hour Of Decision. URL: http://www.cakravartin.com/wordpress/wp-content/uploads/2007/02/spengler-oswald-the-decline-of-the-west.pdf
Spengler, O. (1923). The decline of the West. Moscow: Pg. [in Russian].
Kearney, R. (2002). States of Mind: Dialogues with Contemporary Thinkers on the European Mind. Moscow [in Russian].
Toynbee, A.J. (1988). A Study of History. London.
Therborn, G. (2001). Multicultural societies. Sotsiologicheskoye obozrenie – Sociological Review, 1, 1, 50-67 [in Russian].
Therborn, G. (1996). European Modernity and Beyond, The Trajectories of European Societies. London: Sage.
Simmel, G. (1996). Selected works: in 2 vol. Moscow [in Russian].
McLuhan, M. (1967). The Gutenberg Galaxy: The Making of Typographic Man. Toronto.
Terrence, D., Kennedy, A. (2000). Corporate Cultures: The Rites and Rituals of Corporate Life. New York: Perseus Books Group.
Levi-Strauss, C. (1989). Three types of humanism. Yezhegodnik filosofskogo obshchestva SSSR (1987–1988) – The USSR Philosophical Society Yearbook (1987–1988). Moscow [in Russian].