Marketing practices in sports industry
.The basic organizational principles of marketing communications and their role in the development of modern sports industry are considered in the article. The reasons which brake development of sports marketing in our country are analyzed.
Guskov, S.I. (1996). Olimpiiskoe sponsorstvo. Teoriya i praktika fizicheskoi kultury, 6, 8-11 [in Russian]
Guskov, S.I. (1995). Sportivnyi marketing. Kiev: Olimpiiskaya literatura [in Russian]
Shaaf, F. (1998). Sportivnyi marketing: teper eto ne prosto igra… Moskva: Filin [in Russian]
Stepanova, O.N. (2007). Marketing v sfere fizicheskoi kultury i sporta. Moskva: Sovetskii sport [in Russian]
Stepanova, O.N. (2003). Marketologiya sporta: instrumentarii sotsiologa. Moskva: Sovetskii sport [in Russian]
Pereverzin, I.I. (2004). Iskusstvo sportivnogo menedzhmenta. Moskva: Sovetskii sport [in Russian ]
Zholdak, V.I. (2003). Sotsiologiya menedzhmenta fizicheskoi kultury i sporta. Moskva: Sovetskii sport [in Russian]
Kutepov, M.E. (1993). Marketing v zarubezhnom sporte . Moskva: Shkola sportivnogo biznesa GTsOLIFK [in Russian]
Myakonkov, V.B. (2001). Sotsialnaya psikhologiya marketinga v sporte. Sankt-Peterburg: Izdatelstvo SPbGAFK [in Russian]
Lysenko, Yu.G. (Ed.). (2004). Effektivnoe upravlenie fitnes-biznesom. Donetsk: OOO Yugo-Vostok Ltd [in Russian]
Brooks, C.M. (1994). Marketing: Competitive Business Strategies for Sports. New Jersey: Prentice Hall.
Tomich, M. (2003). Marketing v sporte. Rynok i sportivnye produkty. Moskva: MAFSI [in Russian]