Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

The image of the ‘powerful’: methodology and results of the empirical content-analytical research

231
Article(UKR)(.pdf)

The author suggests design and analysis of the image of ‘powerful’ based on the certain parameters (socio-demographic characteristics, gender, race, health, education, marital status, number of children, occupation, age, sexual orientation, hobbies, titles and ranks), which were obtained by empirical content-analytical research.

  1. Sleptsova, A., Romakh, O. Glyantsevyi zhurnal kak zhanr sovremennoi massovoi kul’tury. Analitika kul’turologii. URL: http://analiculturolog.ru/index.php?module=subjects&func=viewpage&pageid=557 [in Russian]

  2. Kostenko, N. (2011). Znanie o smyslakh: metodologii glubiny i poverkhnosti. Sotsiologiya: teoriya, metody, marketing, 4, 3-31 [in Russian]

  3. Yadov, V.A. (1998). Dokumental’ne istochniki: metody i operatsii sbora dannykh, podlezhashchikh kollichestvennomu analizu. In Strategiya sotsiologicheskogo issledovaniya. Opisanie, ob’yasnenie, ponimanie sotsial’noi real’nosti (pp. 210-228). Moscow: Dobrosvet, Knizhnyi dom Universitet [in Russian]

Full text