The article dwells upon the concept of emotion management. Emotions are necessary for understandingsocial order, social exchange and social action. The need to manage emotions is based on the existence ofdissonance between expected emotions and observedones. The majority of modern professions requiresemotional effort: demonstration of expected interest, friendliness, courtesy, and absence of negativeemotions. The study of macroemotions caused by a particular phenomenon gives an opportunity toanalyze problem and to forecast social action.The purpose of the article is to present emotion management concept.The tasks are:
- to systematize sociological theories of emotions and to create theoretical and methodologicalframework of emotion management;
- to define emotion management functions and social mechanisms;
- to examine factors that influence emotions on macro-, meso-and microlevels;
- to identify main principles of emotion management.
Theoretical and methodological basis for the emotion management concept is represented in sociologicaltheories of P. Bourdieu, E. Goffman, J.M.Barbalet, T.Parsons, K. Lewin, G. Mead, M. Weber, A.Hochshild, E. Lawler, S.R.Thye, P. Gretchen, P. Thoits, J.Stets, T.Kemper, P.Berger, T. Luckmann, H.Joas.The main functions of emotion management on macro level are social control and social integration.Management of group emotions performs communicative and adaptive functions.
The main function ofemotion management on micro level is the development of emotionalintelligence.The social mechanisms of emotion management are socialization, identification, internalization of values(on micro level); adaptation, group dynamics (on mesolevel); communication and the development ofemotional capital of particular social institution or social group on macro level.The main principles of the emotion management and factors that influence emotions on macro-, meso-andmicrolevels were presented.
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