Demetaphorization in terminology contexts of theoretical sociology

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In recent decades, the research focus of metaphor studies has gradually shifted from the humanities, to the social sciences, as well as to the related scientific fields, namely cognition and consciousness studies (including artificial intelligence). This emphasizes the necessity of some revision of the conceptual and terminological apparatus, the one expanding accordingly, especially in the focus of identifying the cognitive abilities of different linguistic means, used interdisciplinarily. Accordingly, the processes of “metaphorization” (interdisciplinary terminological extrapolation), as well as “demetaphorization” (as a gradual deprivation of “unnecessary” subjectivization in favor of the dominance of the objectification of the terminological field), to be accentuated and articulated. In this case, “demetaphorization” is “in the shadow” of the research attention to “metaphorization”. However, sociologically, they must be viewed in dialectical unity and complementarity. The dominant research methods (in the social sciences – primarily reconstruction), through the prism of “reflective postmodern” exert their influence on the toolkit of “metaphoricity”. It is the cognitive toolkit of metaphorization and the operational resource of the demetaphorization that is dialectically an auxiliary channel of social science operationalization in the “gray zone” of the classical positivist and alternative cognitive paradigms, which as a whole actualizes and accentuates scientific and analytical understanding of the problem. A general problem of the forms of scientific knowledge (including demetaphorized scientific terms e.g. “privatization of violence”) circulating in society requires further research.

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