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Men in crisis: Ukrainian media discourse and gender ideology

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The purpose of this article is to analyze ways of mass-media design experience of problems ofcrisis of modern Ukrainian men. In particular, the results offered textual analysis of publications on thissubject that have appeared during the years 2006-2010.

Examined the specificy of the problem of thecrisis of men in the media- her IDs, causes and approaches to solving. Based on this analysis aredistinguished three types of mass media discourse on men in crisis -neutral, and gender-patriarhatnyehalitarny, define their characteristics and ways of legitimizing.

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