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The market of banking services to population: the crisis of confidence, and its impact on perspectives of overcoming

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Article(UKR)(.pdf)

In the article have been described main features of commercial banks politics in the field of deposit and credit services for the physical persons during the current financial crisis. There are considered reasons of declining people trust to the banks and tendency to change bank politics according to act of intensifying crisis of trust and credit resources shortage.

Researched problems of reactivation commercial banks credit activity in modern economic conditions.

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