Discourse analysis as a research method of hidden semiotic aspects of media texts has recently been disseminated in Ukrainian sociological science. It generates some new tasks. The article proposes a method for determining the nomination of a research object in the Ukrainian discourse-analytic tradition. This method was developed by the author based on the research results of English-and Ukrainian speaking academic discourse devoted to discourse analysis, including the discourse about Muslims and the discourse created by Muslims; an expert survey on the peculiarities of perceptions of nominations in the English and Ukrainian languages and on the adequate translation of these nominations into Ukrainian, considering the shades of meaning. The purpose of the analysis is to standardize the nomination methods of the discourse-analytical research object and thus to achieve mutual understanding in the academic space. In the article different subject-object variables in the creation of discourse nominations are considered. The following standardization of nomination creation is offered. Author suggests and rationalizes the following standardization of the creation of object nominations for the discourse-analytical study (based on the Muslim discourse): the phrase “Muslim discourse” refers to the discourse with the nodal sign “Muslims”, that is, the discourse on Muslims; the discourse in which Muslims act as the subject of speech, where the “Muslim discourse” is the discourse created by Muslims with any nodal sign.
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