The political consciousness of V. Zelenskiy and P. Poroshenko voters is studied according to the following indicators: assessment of democracy of the developed countries and Ukraine, authoritarian installations, installations for public activity, geopolitical orientations concerning the European Union and the Russian Federation. Additionally, author analyses social well-being of different electoral groups. It was found that both V. Zelenskiy’s and P. Poroshenko’s voters are characterized by significant authoritarianism, negativism about Ukrainian democracy, negative attitudes towards the Russian Federation and low social well-being. In the context of installations for public activity, P. Poroshenko’s voters are more active (due to comparatively higher activity in the Center and in the East of Ukraine). An absolute majority of P. Poroshenko’s voters has positive geopolitical orientations towards the European Union. At the same time, V. Zelenskiy is equally supported both by supporters and opponents of the Western vector. In a regional context, there is a resemblance of political consciousness of V. Zelenskiy and P. Poroshenko voters in the West of Ukraine, while there is a significant difference between them in the Center and South-East. The conducted analysis allows us to conclude that the election strategy of P. Poroshenko was aimed at a narrow electoral segment characterized by a significant homogeneity of political consciousness. The possible goal of this strategy was not so much aimed at victory in the presidential election, as the chances the former President of Ukraine had been low, but mostly focused on the “cementing” his electorate in advance of the parliamentary elections. At the same time V. Zelenskiy united the most diverse groups, which complicates their retention in the field of the influence of the new President of Ukraine. Given the general dissatisfaction of these groups with Ukrainian democracy, which is converted into dissatisfaction with democratic institutions as a whole, the activities of the President of Ukraine will be the determining factor in the further development of the political culture of Ukrainian society.
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