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Advertising as a mechanism of formation of the standards of a sociocultural choice

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Article(UKR)(.pdf)

The specific features of the advertising on TV as a powerful means of the influence on the mass consciousness and the main channel of the sociologi4 cal publicity and the formation of behavioural standards are considered.

  1. Kostenko, N., Ivanov, V. (2003). Dosvid content-analizu. Modeli ta praktyky. Kyiv [in Ukrainian]

  2. Kros, K., Haket, R. (2000). Politychna komunikatsiia i vysvitlennia novyn u demokratychnykh suspilstvakh. Perspektyvni konkurentsii. Kyiv [in Ukrainian]

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