Article authors

  • Litvinova Yu. M.
    Institute of Sociology of the National Academy of Sciences of Ukraine
    12, Shovkovychna Str., Kyiv, 01021, Ukraine
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This work is licensed under a Creative Commons Attribution 4.0 International License.
Social policy

Advertising as a mechanism of formation of the standards of a sociocultural choice

Ukr. socìum, 2006, 3-4(14-15): 94-98
Language:
Ukrainian
https://doi.org/10.15407/socium2006.03-04.094
373
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Article(UKR)(.pdf)

The specific features of the advertising on TV as a powerful means of the influence on the mass consciousness and the main channel of the sociologi4 cal publicity and the formation of behavioural standards are considered.

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  2. Kros, K., Haket, R. (2000). Politychna komunikatsiia i vysvitlennia novyn u demokratychnykh suspilstvakh. Perspektyvni konkurentsii. Kyiv [in Ukrainian]

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