Lifestyles of Ukrainian capitalists as a demonstration of social subjectivity in society

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Article(UKR)(.pdf)

The article analyzes the lifestyles Ukrainian capitalists. Large owners of Ukraine by the symbolic value of the purchased luxury goods or exclusive services strive to strengthen its social subjectivity.

Demonstrative consumption of Ukrainian capitalists is encountering strong resistance from society, because in public opinion is dominated by the notion that money is only way to achieve the vital success.

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