Typification of representative philosophical and religious perceptions of Ukrainian internet audience


The article aims to identify the particularities of philosophical and religious thinking inherent in the social network audience of Ukraine. Discourse analysis was chosen as the primary method to analyse a set of posts in the form of quotes with accompanying visual components and comments to them that were posted on “Facebook” in 2020 on the pages of public groups “Ukraine is Free World”, “For Ukraine”, “Dialogue.UA” and private groups “Ukrainians Global Network”, “Ukraine is You”, “Ukraine Onlineツ. The author analysed a total of 630 posts with God’s obligatory explicit or implicit component (The Higher Power), which bring out the existential issues of life, raison d’être, human values. The meaning of life is increasingly prominent in the philosophical and religious discourse of the Ukrainian sector of social networks. The idea of the meaning of life is presented on two levels: ideological and social. At the worldview level, ideas about the meaning of life are concentrated in the systemic principle: “Freedom is worth dying for”. At the social level, ideas about the meaning of life are concretised in the following concepts: socio-demographic, aesthetic, religious, hedonistic, hygge, success. The next most common issue is a subject of love understood by the Ukrainian audience of social networks as a system of traits: an active position with the other, value-based principles of a code of conduct, the meaning-making basis for self-realisation, recognising and acceptation the humanity of others, orientation on vital activity, goodwill, and unity, overcoming loneliness, a mode of self-determination. The subjects of time, different issues related to dying and death are ranked last. The tendency of philosophical and religious thinking has shaped the Ukrainian sector of social networks. It has the following special features: 1) view of the world and personal choice of life strategies is based on first-hand knowledge; 2) absence of abstract, unrealistic considerations; 3) strong link with a particular socio-cultural context; 4) focus on solving problems related to anthropological dimensions of philosophising: man as a unique being, the place of man in the world and his role in the processes of being, freedom and responsibility, time as a characteristic of human.

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