The article dwells upon the search of military discourse in the representations of people about the contemporary non-governmental organizations (NGOs), which became more relevant in terms of civic society formation on the background of the determinative for the contemporary Ukrainian society military conflict. The public opinion research of 2017, conducted in Lviv (the city poll gave the possibility to see the regional character of aforementioned problem), demonstrated the presence of military discourse in representations of Lviv people about NGOs. According to study results this discourse has some specifics, which are described in the article. It is found that most vividly the importance of military context of contemporary NGOs’ interpretation reveals theoretically – such direction of NGOs functioning as the army help is considered by Lviv people as one of the most important ones (social help is the only one direction, which got higher score; all other areas, such as youth education, culture initiatives, politics etc. stayed behind). Theoretically Lviv people declare the necessity of military-oriented activity of NGOs, but the public opinion is not so unambiguous if it goes to more practical or personal meanings. First of all NGO is interpreted by the research respondents as club by interests, opportunity for self-realization or problem solving, place for ecclesiastical development or gathering of like-minded people. Only after those statements Lviv people mentioned that NGO could be the structure, which helps the army. If one speaks about his/her personal involvement to the NGOs activity, the military-oriented NGOs got the second-rate position (clubs by interests, sport, professional, cultural and educational organizations look more attractive for the respondents). Accordingly, the military discourse in the representations of Lviv people about the contemporary NGOs is defined as being manifested rather theoretically, so its manifestation at the level of practical or personal involvements is rather middling. The explanation of revealed contradiction of theoretical and practical dissonance of Lviv people representations about the military context of contemporary NGOs functioning goes to psychological, organizational and informational areas. It was assumed that overcoming such dissonance, could be possible thereafter due to deeper psychological changes, formation of effective social organizational structure and improvement of mutual informational space.
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