The article is devoted to the matter of the interconnection of social services and the image of their recipients. Among the latter, special attention is paid by scientists and practitioners to elderly people in an ageing population. The authors promote awareness of the importance of the social work principles with the elderly and its compliance with spectrum, level, and hierarchy of their social needs. The range of needs of the elderly people, which are met through social services, is constantly expanding; conditions and approaches to their typology and satisfaction are also changing. The authors offered to consider the image of the elderly people in a deeper sociological dimension: through the views of experts in social work about this group of social service recipients. During the expert survey, conducted by the authors among specialists of the territorial centres of social services for the city of Kharkiv and Kharkiv region inhabitants, it was revealed that the image of the elderly people is fixed through the emotional perception; the idea of what is missing for the elderly people (their needs that are not satisfied); associations that appear towards them as a problem group. Elderly people at the social work professionals’ emotional level (regardless of their gender, age, signs, educational potential, accommodation) bring out mostly positive emotions, setting them up to perform their professional duties. Differences in the views of experts on the needs of elderly people are due mainly to a spatial factor – a place of residence. It is shown that the views of social work specialists about the image of their clients are formed based on the acquired in the process of professional activity, specific sensory impressions about the elderly. The authors determined the requirements for the views of social work specialists about the elderly. The latter must correspond to the triad: to be creative, critical and productive. The creative imagination of social work specialists is in demand, which involves their independent creation of new images of the elderly people as recipients of social services depending on the specific time, life situation and personal strategies of social participation/social exclusion of the elderly.
Bloom, D.E., Jimenez, E., Rosenberg, L. (2011, November). Social Protection of Older People. November 2011. PGDA Working Paper No. 83. URL: https://cdn1.sph.harvard.edu/wp-content/uploads/sites/1288/2013/10/PGDA_WP_83.pdf
Walker, A. (2007, September). Why involve older people in research? Age and Ageing, 36, 5, 481-483.
Mustakallio, S. (2015). The experience of elderly people to cope with their lives at home: a literature review. Thesis. Health care and social services. Degree programme of nursing. Kemi: Lapin AMK. URL: https://www.theseus.fi/bitstream/handle/10024/90254/Thesis-Salla%20Mustakallio.pdf?sequence=1&isAllowed=y
Trotsuk, I.V. (2015). “White spots” of the generational analysis: objective and subjective meaning of the age. Vestnik Rossiiskogo universiteta druzhby narodov. Seriya: Sotsiologiya – RUDN Journal of Sociology, 2, 19-35 [in Russian]
Kukhta, M. (2018). Social potential of the elderly persons in Ukraine. Kyiv: Kyiv National University of Culture and Arts [in Ukrainian]
Kukhta, M. (2019). Tension and life strategies in terms of age stratification. In O.H. Zlobina (Ed.), Social tension in a crisis society: a socio-psychological analysis (pp. 207-213). Kyiv: Institute of Sociology NAS of Ukraine [in Ukrainian]
Grigoreva, I.A. (2018). Paradigm shift in the understanding of aging. Zhurnal issledovanii sotsialnoi politiki – The Journal of Social Policy Studies, 16, 1, 5-6 [in Russian]
Sidorenko, A.V. (2019). Madrid International Plan of Action on Aging: Adaptation to an ageing society. Social service for families and children: Scientific and methodical collection. Issue 17: Social service for senior citizens and disabled people of working age, 33-44. URL: http://homekid.ru/content/docs/izdaniya/serealnui_sbornik/vse-vupyski/v17/0.vup17.pdf [in Russian]
Astakhova, E.V. (Ed.). (2018). The third age: the validity of optimism. Kharkov: People’s Ukrainian Academy [in Russian]
Olchak, M., Rostek, K. (2019). Improving social services in joint territorial communities. Kyiv [in Ukrainian]
Marinova, A.M., Marysheva, O.Ya. (2015). Paternalistic expectations of older people and features of their adaptation in modern conditions. In V.V. Kharabet, L.M. Khyzhniak, A.I. Andriushchenko (Eds.), Social work: history, theory and practice: a monograph (pp. 368-382). Mariupol: Pryazovskyi State Technical University [in Russian]
Bruggencate, T.T., Luijkx, K.G, Sturm, J. (2018, September). Social needs of older people: A systematic literature review. Ageing & Society, 38, 9, 1745-1770.
Rainer, S. (2014, February 21). Social Participation and Social Engagement of Elderly People. Procedia – Social and Behavioral Sciences, 116, 780-785.
Sopko, R.I. (2014). Typology of clients’ needs in social work. Naukovyi visnyk Uzhhorodskoho natsionalnoho universytetu. Seriia: Pedahohika, sotsialna robota – Scientific bulletin of Uzhhorod university. Series: Pedagogy. Social work, 31, 172-174 [in Ukrainian]
Sopko, R.I. (2016). The system of elder people needs (particularity and essentiality). Grani – Scientific and Theoretical Almanac Grani, 10 (138), 86-92 [in Ukrainian]
Liuta, L.P. (2014). Institutionalization of social needs as a prerequisite for the emergence of social work. Aktualni problem psykholohii. Ekolohichna psykholohiia – Actual Problems of Psychology. Environmental Psychology, 7, 35, 134-142 [in Ukrainian]
Durand, G. (2019). Anthropological structures of the imaginary. Book 1. Part 2. Schizomorphic structures of the imaginer. URL: https://castalia.ru/translations/zhilber-dyuran-antropologicheskie-struktury-voobrazhaemogo-kniga-1-chast-2-shizomorfnye-struktury-imazhinera [in Russian]
Bosnak, R. (2020). Types of imagination. Incarnation: creative imagination in medicine, art and travel. URL: https://castalia.ru/translations/vidy-voobrazheniya [in Russian]
Lipin, M. (2018). Productive imagination as a basis of creativity. Pedahohichni innovatsii: idei, realii, perspektyvy – Pedagogical Innovations: Ideas, Realities, Perspectives, 2 (21), 112-120. [in Ukrainian]
Senyk, I.V. (Ed.). (2020). Social protection of the population of Ukraine in 2019: statistical digest. Kyiv: State Statistics Service of Ukraine [in Ukrainian]
Vakulenko, S.M., Sychova, V.V. (2020). Emotional labour in the context of professional activity of social work specialists in Ukraine. Habitus, 14, 19-24 [in Ukrainian]
Evaluation of the Program “Affordable Care Act” in Ukraine. (2019). Kyiv: The WHO Country Office in Ukraine. URL: https://www.euro.who.int/__data/assets/pdf_file/0019/400429/52308-WHO-Affordable-Medicines-Programme-Ukraine-UKR_low_V7.pdf
Kurova, A.V., Kriukova, M.A. (2020). Gerontological aspects of the communication. Habitus, 19, 140-144 [in Russian]
Voronin, G.L., Kuryachyeva, M.M. (2018). The older generation’s Internet space: problem analysis of the digital age entering. Vestnik Nizhegorodskogo universiteta im. N.I. Lobachevskogo. Seriia: Sotsialnye nauki – Vestnik of Lobachevsky State University of Nizhni Novgorod. Series: Social Sciences, 3 (51), 55-65 [in Russian]
Dmitrieva, A.V. (2015). Computer literacy as a tool for social inclusion of older people in modern society. Zhurnal sotsiologii i sotsialnoi antropologii – The Journal of Sociology and Social Anthropology, XVIII, 3, 184-197 [in Russian]
Grigoreva, I.A., Kelasev, V.N. (2016). Internet in the life of elderly people: intentions and realities. Socis – Sociological Studies, 11, 82-85 [in Russian]
Keep fit for life: meeting the nutritional needs of older persons. World Health Organization. URL: https://apps.who.int/iris/handle/10665/42515