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Social control as a technological means of managerial regulatory influence on social strength in Z. Bauman’s concept of individualized society


The article is devoted to the important problem of social control in the theoretical limits of the conflict paradigm, with a special emphasis on the complexity and multilevelness of its mechanism. The content and functional purpose of the concept of “social control” in the concept of “individualized society” of Z. Bauman are revealed; his cognitive potential is determined. Based of the rethinking of scientist’s theoretical ideas, the essence of this notion is defined as the necessary attribute of power relations, through which the modes of hierarchical domination of global capitalism are formed over the local population of individual regions.

Based on the analysis of global and local actors interaction, the theoretical meaning of the concept of “social control” as the necessary condition for solving the problems of social integration and organization of social order, which is closely connected to the formation of the stratification processes of a globalized society, new regimes of social inequalities, is revealed. It is argued that such world order, based on the mobility of economic capital, leads to an increase in social tension and social distance between regions, individuals and global structures, which, in turn, creates a sense of uncertainty in individual efforts, individual uncertainty at the local level, future dependence on attracting economic investment, mistrust of power, socio-economic, political institutions and, at the same time, dependence on them.

It also substantiates the importance of the impact of social control on categories such as “space” and “time,” which becomes an importantresource of power interaction and is unevenly distributed among actors of global politics and local objects of power influence. For the first world it becomes unobstructed and without borders, time becomes dynamic, filled with events; the latter live in limited time, which can be filled and controlled by regional, national and economic frontiers.

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