Generation X, Y and Z values in Ukraine

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The paper presents findings of a survey into values of different generations conducted by Academy DTEK jointly with hh.ua|grc During two months of 2019 we polled 2,182 visitors of the Ukrainian Job portal hh.ua|grc (both job seekers and employers), followers of the survey organizers’ pages in social networks (Facebook and Telegram) aged between 15 and 72. The purpose of the study was to find out the central values of young people and older generations of Ukraine. To study the values of generations, the author used Shalom Schwartz’s method of ten fundamental individual values. The method was applied to three different generations. The findings of the poll enabled us to answer questions regarding values and job values of generations X, Y, and Z. What are the similarities and differences of generations, what motivates them at work, and which supervisor is more comfortable for them to work with. The outcome of this survey is a data-oriented database for Ukrainian businesses and the state and public sectors. As the survey shows, the youth upholds values related to individualistic preferences and openness to change: young people strive for new ideas, adventures, and risks and want to be creative and go their own way. The older generation holds values associated with the preservation of traditions and customs, conformity (following rules and norms), and security. Representatives of different generations need different things from their potential supervisors. For instance, Generation Z feels it is essential to be able to ask their supervisor any questions they like, even if they may sound “ridiculous”, and be treated as equals by their supervisor. For Generation Y, their supervisor must discuss professional development issues with them: their goals and expectations concerning career advancement. For Generation X, the supervisor must trust them and build a climate of mutual support and collaboration in the team.

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