Paper dwells upon approaches to the concept of electoral behaviour and emphasizes the importance of constructing a model based on the synthesis of macro- and microfactors that determine it and the one that takes into account the conditions of democratic processes development in Ukraine. The analysis of empirical studies shows that there is a lack of concepts in Ukrainian scientific theorizing that would explain the essence, content, and factors of influence on electoral behaviour in modern Ukrainian society, since empirical investigation continues to prevail in this area. Therefore, there is an urgent need for a multifactorial analysis of electoral behaviour based on the latest theoretical developments and up-to-date methods of empirical research, which would consider changes in theorizing in the present world sociological thought, and the methodological procedures proposed on their basis, which have been adapted to Ukrainian realities. Author has distinguished several classical approaches to the interpretation of electoral behaviour in the social sciences, in particular in sociology, social psychology and economics based on the analysis of relevant scientific literature of a multidisciplinary nature. Paper describes limitations and possibilities of using these approaches under modern conditions together with the heuristic possibilities of M. Archer’s theory of dualism, which modified according to Ukrainian specificity. This allowed providing a synthesized conceptual model for the study of electoral behaviour through the synthesis of macrofactors and agent’s actions, with the identification of relevant concepts and their definitions. In particular, personal factors include social status, socio-demographic characteristics, personal motives, level of political culture, political activity, level of trust to political institutions, affiliation to religious denomination, political socialization. Macro factors are divided into three groups: political, economic and cultural. Paper elaborates possible interdependence (correlation) of the actor’s (voter’s) action and macrostructures in the context of contemporary Ukrainian society. Three types of correlations are proposed to explain voter’s action and system features: correlation between systems, correlation between systems and voter action, correlation between voter actions (microfactors).
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