The article dwells upon problems and prospects of rural tourism in Ukraine and Europe from the viewposnt of inclusive development. Authors generalize EU Member States’ experience in developing rural tourism based on inclusion and reveal the tendency towards gradual transformation of rural tourism into “tourism in rural areas” and its negative impact on the development of rural communities. Paper suggests analysis of a significant increase in the dichotomy among the rural population involved in obtaining livelihoods from agricultural production and the rest of the citizens, which use rural lures and local resources for their own enrichment. Systemic problems related to the state regulation of functioning of the rural tourism sphere in Ukraine are demonstrated. It is established that the policy of promoting inclusive rural tourism should become a mandatory element of the overall national economic policy; its key tasks should include: adopting a separate legislative act aimed at enhancing the development of inclusive rural tourism, coordinating the activities of public authorities, local self-government, public organizations and business structures in this area, forming the necessary innovative, institutional, financial climate, etc. Authors address number of recommendations, in particular, on the development of the newest form of rural tourism – community-based tourism, which is an effective component of rural community economic development based on inclusion.
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