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Теоретико-методологічні засади формування цінової політики підприємства

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The author concentrates the attention on the analysis of theoretic method ological grounds of the formation of price policy on the enterprise based on marketing approach usage. The researcher gives grounds to the objective ne cessity to apply complex analysis of the enterprise activity and take into account existing tendencies of the world experience concerning the research of the conditions and factors influencing price policy formation. The article dwells on the essence, constituents and role of price policy in the sphere of service and good selling; directions and principles of the production of mar keting decisions on prices. The author draws attention to the importance of the issues of informational provision of marketing activity at enterprises, the necessity of system approach to the price formation at the enterprise.

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