Актуальні проблеми ціноутворення на підприємствах в сучасних умовах

The article is devoted to the study of trends of the pricing policy on the basis of using the marketing approach with regard for the complex analysis of the enterprise activity and modern tendencies of the worldwide experience as for the study of conditions and factors of the pricing policy. The main attention is concentrated on the problems of insufficient information provision of enter4 prises. The necessity of a system approach in the pricing at enterprises is substantiated.