Features and priorities of tourism development in Ukraine

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The article discusses the role of tourism in the social and economic development of the separate regions and the country in general. It has been defined that in Ukraine, tourism’s development significantly influences different sectors of the economy, including transport, trade, connection, construction, agriculture, manufacture of consumer goods, etc. The current state of the national tourism industry has been characterised based on analysing the dynamics of tourist flows in Ukraine. It has been determined that despite the preconditions for tourism development in Ukraine, the sector is fully growing its potential not due to the country’s complicated political and economic situation. It has been established that tourist flows in Ukraine are represented by outbound, inbound, and domestic tourism, which is gradually becoming more widespread in current conditions. It has been proven that to encourage (facilitate) the development of domestic tourism in Ukraine, it is necessary to consider the set of actions which, as implemented together, would ensure the priority of domestic tourism in the context of the economic development of the country and replenishment of budgets of all levels. It has been specified that to encourage the development of domestic tourism, it is also crucial to create and ensure the efficient functioning of all required elements of the modern tourism industry, which would enable the possibility of providing excellent tourism services, as well as manufacturing and delivering consumer goods that would meet the requirements of tourists. It has been concluded that positive results of the suggested recommendations for encouraging (facilitating) the development of domestic tourism can be achieved only if implemented comprehensively and with respect to the changes in the market environment. This will allow converting the sector of tourism services into a highly profitable and competitive industry. In its turn, the transformation will guarantee the acceleration of social and economic development of not only separate regions but the country in general, contribute to the improvement in the quality of life of the population, enhance the harmonious development and consolidation of the society, and boost the promotion of Ukraine in the world.

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