Мотиваційні чинники фінансової поведінки населення України: емпіричний аналіз

Starting from the data of several sociological studies performed in 2004+2006, the author analyzes the motivating factors of the financial activity of Ukraine’s population. A thorough analysis reveals key financial needs of the Ukrainian citizens, their value orientations and motives for commercial, saving, and wealth accumulation, consumption, as well as the insurance, credit, investment, charitable, and fiscal behaviour.