Студентська молодь у суспільстві, що трансформується

The conditions and factors of the formation of both the innovative activity and the intellectual potential of the student youth are analyzed. The author accentuates the ambivalent nature of the youth and pays a special attention to the problem of reforming the higher education system with regard for the new requirements to the process of education. It is shown that the process of demarginalization has to be realized on the level of higher education. The conclusion about the increasing role of higher education institutions in the development of creative abilities and the intellectual potential of the modern Ukrainian youth is drawn.